It’s hard to save for retirement. Why save money for later when you could spend it on fun things now?
With the Race For Retirement, we gave people a fun thing to do now while teaching them about saving for later.

The Race For Retirement is a 4.01K run for your 401K.
Prudential hosted the event in Washington, DC in 2015 and in Los Angeles, CA in 2016.

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The race was designed like a quiz, encouraging runners to “vote” on their answer by running through different gates.

The race was designed like a quiz, encouraging runners to “vote” on their answer by running through different gates.

In addition to the race, the event featured a series of interactive experiences designed to help people rethink their perspective on saving for retirement.

In addition to the race, the event featured a series of interactive experiences designed to help people rethink their perspective on saving for retirement.

 

The 4.01K Race For Retirement site was designed to recruit and educate.

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